Sponsorships and Revenue Surge Drive PSG and Chelsea to Club World Cup Final

French club dominates in earnings, while Chelsea leads in squad value
Off the pitch, Paris Saint-Germain and Chelsea are two of the most financially ambitious clubs in world football and their off-field strength is on full display ahead of the Club World Cup final this Sunday (13). The clash at MetLife Stadium is not just a sporting spectacle but also a showcase of the global power of modern football branding.
PSG Tops Financial Charts With Massive Sponsorship Revenues
PSG enters the final with a commanding lead in overall revenue. According to the latest financial report, the French giants earned €806 million (R$5.2 billion) last season, with an impressive €282 million (R$1.8 billion) coming solely from sponsorships.
In comparison, Chelsea generated €541 million (R$3.5 billion) in total, with just €78 million (R$508 million) from sponsorships nearly four times less than their Parisian rivals.
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A major reason for the gap? Chelsea went much of the 2023/24 season without a main shirt sponsor after a controversial deal with betting brand Stake was scrapped due to fan backlash.
Chelsea’s Sponsorship Turnaround
Chelsea eventually secured a short-term deal with Infinite Athlete, which brought in €46 million (R$299.7 million) for branding rights during the 2023/24 campaign. In 2025, the club landed a more substantial agreement with DAMAC Properties, whose logo appeared on Chelsea’s shirts for the final stretch of the season including key matches in the Premier League, Conference League, and the Club World Cup semi-final.
“Chelsea and PSG are standout examples of brands that understand global markets, including Brazil,” said Alexandre Vasconcellos, Brazil country manager for Flashscore. “Both clubs invest heavily in local engagement while maintaining a broad international strategy.”
Financial Power vs Squad Value: Who Really Leads?
While PSG leads in commercial revenue, Chelsea edges ahead in squad value. According to Transfermarkt:
- Chelsea: €1.4 billion (R$9.1 billion)
- PSG: €1.2 billion (R$7.8 billion)
This reflects Chelsea’s recent high-spending transfer strategy, especially under new ownership, while PSG continues to prioritize global marketing reach and celebrity appeal including the enduring brand power of Kylian Mbappé.
“PSG positions itself as a global football superpower. Chelsea, meanwhile, focuses on competitiveness and brand monetization through consistent investments,” explained Thales Rangel, Marketing Manager at Multimarcas Consórcios.
The Bigger Picture: Branding and Football’s New Economy
For industry experts, this final represents more than just football. It symbolizes a collision of two global business models.
“This is a unique final. Chelsea is one of the traditional titans of European football, while PSG is a product of modern investment, reshaping what’s possible in the sport,” said Thiago Freitas, COO of Roc Nation Sports Brazil.
Whether through strategic partnerships, influential players, or global fan bases, both clubs are redefining how success in football is built and monetized far beyond the pitch.