Budweiser is back with its iconic promise: fans of the 2025 FIFA Club World Cup champions will take home a container of free beer. The global beer giant, an official tournament sponsor, has announced the return of its “Bring the Buds Home” campaign, first made famous during the 2022 FIFA World Cup in Qatar. With […]
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Volkswagen has officially confirmed its return as a sponsor of the UEFA Women’s Euro 2025, continuing its commitment to the advancement of women’s football in Europe. The German automaker, a longtime supporter of the sport, was also a key partner during the 2022 edition in England and will now have a strong presence at the […]
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Esporte Clube Pinheiros, one of Brazil’s most prestigious multisport institutions, has announced a strategic partnership with the Heineken Group, reinforcing its commitment to integrating top-tier brands into its competitive and social ecosystem. This newly signed sponsorship deal spans five sporting disciplines football, tennis, beach tennis, footvolley, and beach volleyball targeted at adult categories. The agreement […]
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Portuguesa SAF has announced a new sponsorship agreement with Wega Motors, a prominent name in the auto parts industry, solidifying a partnership that will run through December 2026. The deal elevates Wega to the status of official sponsor and reflects both companies’ commitment to social impact and brand development through football. Wega’s Brand to Appear […]
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Chelsea Football Club has announced a new multi-year partnership with Molson Coors, bringing Carling on board as the official beer of Chelsea starting with the 2025/26 season. The deal marks a reunion between the two parties, who last partnered from 1994 to 1997. This strategic collaboration sees Carling replace Singha Beer, the Thai brand that […]
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Valvoline Global is making its debut on football’s biggest stage. The automotive and industrial solutions company has been officially named an official sponsor of the 2026 FIFA World Cup, marking its first major involvement in a global sporting event. The tournament, which will be co-hosted by the United States, Canada, and Mexico, promises to be […]
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In a move that further cements Saudi Arabia’s growing influence in world football, the Public Investment Fund (PIF) has officially partnered with FIFA for the upcoming 2025 FIFA Club World Cup, marking the fund’s first-ever direct collaboration with a FIFA tournament. The 2025 edition of the FIFA Club World Cup is set to take place […]
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Airline giant to boost global visibility and fan experience during historic tournament FIFA has officially named Qatar Airways as the official airline sponsor of the 2025 FIFA Club World Cup, set to take place in the United States starting June 14. The announcement marks a significant extension of the airline’s global sports sponsorship portfolio, which […]
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Ceará Sporting Club has officially launched a new sponsorship agreement with Recoma, a leading sports infrastructure and flooring company. The partnership made its debut during Ceará’s match against Atlético-MG, marking the beginning of what both parties hope will be a long-term commercial relationship. Ceará Sponsorship Deal: Key Details and Match Schedule The Recoma partnership with […]
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