Saudi Arabia’s PIF Joins Forces with FIFA for 2025 Club World Cup in Landmark Deal
In a move that further cements Saudi Arabia’s growing influence in world football, the Public Investment Fund (PIF) has officially partnered with FIFA for the upcoming 2025 FIFA Club World Cup, marking the fund’s first-ever direct collaboration with a FIFA tournament.
The 2025 edition of the FIFA Club World Cup is set to take place in the United States from June 14 to July 13, featuring an expanded format with 32 teams, including champions from every continent and several high-profile invitees.
PIF Becomes Official Partner of the 2025 FIFA Club World Cup
The deal positions PIF as an official partner of the tournament, aligning Saudi Arabia with one of the most-watched global football events. Notably, PIF owns a 75% stake in Saudi Arabian club Al Hilal, who are among the qualified teams competing in the tournament.
“We are delighted to welcome PIF as a partner of the FIFA Club World Cup. Together, we look forward to delivering a tournament that inspires and unites fans from all over the world,” said Romy Gai, FIFA’s Chief Business Officer.
According to Mohammed AlSayyad, Head of Corporate Brand at PIF, the fund is committed to creating a positive and lasting impact on global football supporting not just clubs and players, but also fans and communities.
A Star-Studded Lineup of Sponsors and Broadcasters
PIF joins a heavyweight list of Club World Cup 2025 sponsors, which includes:
Adidas, Coca-Cola, Hyundai, Visa, Qatar Airways, Aramco, Lenovo, Bank of America, Hisense, Rock-it Cargo, and Anheuser-Busch InBev.
In media rights, DAZN has secured exclusive global broadcast rights for the tournament in a $1 billion deal. The platform will stream all 63 matches, with rights to sublicense content to local broadcasters. In Brazil, TV Globo, SporTV, and CazéTV have confirmed partnerships to deliver free and widespread access.
What to Expect from the 2025 Club World Cup
The 2025 edition of the FIFA Club World Cup will be the first ever to feature 32 teams, mirroring the format of the men’s World Cup. It will bring together continental champions, standout clubs, and special invitees from across the globe.
Brazilian clubs participating include:
- Palmeiras
- Flamengo
- Botafogo
- Fluminense
The expanded tournament promises more matches, more stars, and more global fan engagement than ever before.
