Wega Becomes Official Sponsor of Portuguesa SAF Until 2026
Portuguesa SAF has announced a new sponsorship agreement with Wega Motors, a prominent name in the auto parts industry, solidifying a partnership that will run through December 2026. The deal elevates Wega to the status of official sponsor and reflects both companies’ commitment to social impact and brand development through football.
Wega’s Brand to Appear on Lusa’s Matchday Kit and Digital Platforms
Under the agreement brokered by Wolff Sports, a leading sports marketing agency Wega’s logo will be featured on the shoulder blades of Portuguesa’s official match jersey. Additional brand visibility includes:
- Interview backdrops
- Canindé Stadium’s big screen
- Lusa’s official website
- Training center signage
- Digital activations and social media campaigns
This comprehensive package aims to boost Wega’s brand exposure while enhancing Portuguesa’s commercial portfolio.
Strategic Partnership to Promote Social Impact Through Sport
“Wega is a well-established company and a reference in its industry. This partnership reinforces the process of brand appreciation that we’re working hard to build at Portuguesa,” said Fred Mourão, Vice President of Marketing at Portuguesa SAF.
César Costa, Commercial and Marketing Director at Wega Motors, emphasized the transformative power of sports and the company’s desire to support social development through football.
“We believe that, just as high performance and excellence drive our operations, sports inspire people to overcome challenges and reach their goals. Supporting football is more than a marketing strategy it’s an investment in the future.”
Wolff Sports to Lead Activation Strategy
Fábio Wolff, Managing Partner at Wolff Sports, expressed his satisfaction with facilitating the agreement and highlighted the agency’s role in maximizing the partnership’s success.
“We’re proud to connect two respected brands Portuguesa and Wega and will work to ensure a high-impact activation strategy that benefits both sides,” said Wolff.
