Valvoline Announced as Official Sponsor of the 2026 FIFA World Cup
Valvoline Global is making its debut on football’s biggest stage. The automotive and industrial solutions company has been officially named an official sponsor of the 2026 FIFA World Cup, marking its first major involvement in a global sporting event.
The tournament, which will be co-hosted by the United States, Canada, and Mexico, promises to be the largest World Cup in history, and Valvoline’s entry reflects a strategic move to expand its brand presence beyond motorsports, where it already has strong recognition particularly in NASCAR.
Valvoline’s Global Football Debut
“The 2026 World Cup will bring people together through passion, performance, and the power of possibility. As we approach our 160th anniversary, we are proud to be part of an event that celebrates not only the greatness of the game, but the potential within all of us to move the world forward,” said Jamal Muashsher, CEO of Valvoline Global.
As part of the partnership, Valvoline plans to launch promotional campaigns in collaboration with its key retail partners, while also delivering exclusive fan experiences in select host cities across North America. More details on these activations are expected in the lead-up to the tournament.
FIFA Secretary General Mattias Grafström welcomed the new partnership, highlighting the brand’s innovation and alignment with the values of football’s premier event:
“Valvoline Global’s commitment to driving progress through cutting-edge solutions is in line with our values, and we are excited to embark on this journey together.”
A Growing Roster of 2026 World Cup Sponsors
With the addition of Valvoline, the FIFA World Cup 2026 sponsor list continues to grow. Confirmed global partners and sponsors include:
- Coca-Cola
- Visa
- Adidas
- Qatar Airways
- Hyundai
- Aramco
- Lenovo
The 2026 edition of the World Cup will be the first to feature 48 teams, increasing global participation and offering more opportunities for brands like Valvoline to connect with a worldwide audience.
