Ceará FC Unveils New Partnership with Recoma: Sports Infrastructure Company Debuts Sponsorship Deal
Ceará Sporting Club has officially launched a new sponsorship agreement with Recoma, a leading sports infrastructure and flooring company. The partnership made its debut during Ceará’s match against Atlético-MG, marking the beginning of what both parties hope will be a long-term commercial relationship.
Ceará Sponsorship Deal: Key Details and Match Schedule
The Recoma partnership with Ceará includes prominent brand placement on the back of the team’s jersey for three confirmed matches. Following the inaugural appearance against Atlético-MG, fans will see the Recoma logo in upcoming fixtures:
- Next match: Ceará vs Botafogo (Campeonato Brasileiro)
- Following game: Ceará vs Sampaio Corrêa (Copa do Nordeste)
This strategic placement ensures maximum visibility during key Série A and Copa do Nordeste matches, providing Recoma with exposure to passionate Brazilian football audiences.
Why Recoma Chose Ceará FC for Sports Marketing Investment
Sergio Schildt, Recoma’s president, emphasized the significance of partnering with one of Brazil’s most traditional clubs. “For us, it’s an honor to announce this partnership with Ceará, one of the country’s most traditional clubs with a passionate fanbase,” Schildt stated.
The sports infrastructure company, which works across multiple sporting disciplines, recognizes football’s unique position in Brazilian culture. “Football is the number one passion of Brazilians, and we have a very important history of investment and services provided in sports,” Schildt added.
Ceará’s Commercial Strategy: Attracting New Market Segments
Ricardo Costa, Ceará’s commercial manager, expressed gratitude for Recoma’s confidence in the northeastern market. The partnership represents more than just short-term exposure it’s part of Ceará’s broader strategy to diversify their sponsorship portfolio.
“On behalf of Ceará Sporting Club, I want to thank Recoma for believing in the northeastern market,” Costa explained. “It’s a strong company in Brazil, and our expectation is that we won’t stop at just these three games hopefully this partnership can extend for a season or more.
Costa highlighted how Ceará’s commercial department, working alongside major Brazilian agencies, successfully brought a new business segment into sports sponsorship. This diversification strategy helps strengthen the club’s financial foundation while exploring untapped market opportunities.
The Role of Wolff Sports in Brazilian Football Partnerships
The Ceará-Recoma deal was facilitated by Wolff Sports, a specialized sports marketing agency focused on commercial agreements between clubs and companies. The agency’s track record speaks for itself over 2,500 contracts completed in the past seven years, involving 108 teams nationally and internationally.
What This Partnership Means for Brazilian Football Sponsorship
The Ceará-Recoma partnership represents several important trends in Brazilian football:
Diversification of Sponsor Categories
Traditional sponsors like betting companies and beverages are being joined by infrastructure and construction companies, showing football’s appeal across industries.
Regional Market Growth
Northeastern clubs like Ceará are attracting national companies, demonstrating the region’s growing commercial appeal in Brazilian football.
Short-term to Long-term Strategy
Starting with a three-match agreement allows both parties to evaluate the partnership’s effectiveness before committing to longer terms.
Looking Ahead: Potential for Extended Partnership
Both Ceará and Recoma have expressed optimism about extending their collaboration beyond the initial three-match agreement. For Ceará, securing long-term partnerships with established Brazilian companies strengthens their competitive position in Serie A.
For Recoma, association with a traditional club like Ceará provides authentic connection to football’s passionate fanbase while showcasing their expertise in sports infrastructure a natural fit given their business focus.
The Bigger Picture: Northeastern Football’s Commercial Evolution
This partnership reflects the evolving commercial landscape of northeastern Brazilian football. Clubs like Ceará are successfully attracting diverse sponsors by emphasizing their passionate fanbases, regional market strength, and strategic marketing approaches.
As Brazilian football continues to grow commercially, partnerships like Ceará and Recoma demonstrate how traditional clubs can attract innovative sponsors while companies discover new ways to connect with football’s massive audience.
The success of this initial three-match partnership could set the stage for a longer-term relationship, potentially inspiring similar deals across Brazilian football’s competitive marketplace.
