Qatar Airways Takes Center Stage at Champions League Final With Major Brand Activations
As the UEFA Champions League 2025 final between Paris Saint-Germain and Inter Milan approaches, Qatar Airways is preparing for more than just visibility on the pitch it’s planning a full lineup of brand activations that highlight its strategic sponsorship of both finalists and its official partnership with UEFA.
Double Sponsorship Boost for Qatar Airways at PSG vs Inter Milan Final
Qatar Airways will enjoy unparalleled exposure at the Champions League final this Saturday, May 31, at the Allianz Arena in Munich. The airline is not only a global partner of UEFA, but also a key sponsor of both PSG and Inter Milan, marking a unique moment of triple brand synergy on European football’s biggest stage.
As part of its fan engagement initiatives, Qatar Airways is hosting a touching experience titled the “Night of Dreams”, in which two children one representing Inter Campus and another supported by Paris Saint-Germain’s community programs will get the chance to watch the teams warm up from the sidelines.
“Our three-way partnership with UEFA, PSG and Inter Milan represents a landmark moment for Qatar Airways. This final unites our values of precision, ambition and global connectivity, with football as the unifying force,” said Qatar Airways CEO Badr Mohammed Al-Meer.
Live Podcast, Fan Zone Experience & Celebrity Guests
On Thursday, Qatar Airways was also front and center at the UEFA Champions League Festival, hosting a special edition of the “Rio Meets” live podcast, powered by Qatar Airways and hosted by former Manchester United legend Rio Ferdinand.
The episode explored themes of football legacy and global unity, featuring guest appearances from Júlio César (ex-Inter and Brazil) and Claude Makélélé, who represented PSG.
Kaká to Present Business Class Tickets at Halftime Activation
Adding to the excitement, Qatar Airways brand ambassador Kaká, the former AC Milan and Real Madrid star, will participate in a halftime activation during the final. The Brazilian legend will present two lucky fans with round-trip Business Class tickets to any Qatar Airways destination an initiative that blends premium brand appeal with global reach.
