Volkswagen Renews Sponsorship for UEFA Women’s Euro 2025 in Switzerland

Volkswagen has officially confirmed its return as a sponsor of the UEFA Women’s Euro 2025, continuing its commitment to the advancement of women’s football in Europe. The German automaker, a longtime supporter of the sport, was also a key partner during the 2022 edition in England and will now have a strong presence at the upcoming tournament in Switzerland, scheduled for July 2 to 27, 2025.

Volkswagen to Feature on LED Boards and Media Backdrops

Under the new deal, Volkswagen’s branding will appear on pitch-side LED panels and interview media walls throughout the competition. The sponsorship also includes collaborative content activations between UEFA and Volkswagen, providing fans with immersive, engaging experiences around the event.

“Sponsoring the UEFA Women’s European Championship this summer is a further sign of our commitment to visibility, impartiality, and genuine participation,” said Christine Wolburg, Head of Brand at Volkswagen. “We’re also using this global stage to showcase our all-electric ID. family to a wide international audience.”

Volkswagen Already Sponsors Seven National Teams

Beyond the tournament sponsorship, Volkswagen continues to support national teams participating in the Women’s Euro 2025. The automaker currently sponsors Germany, Switzerland, France, the Netherlands, Denmark, Finland, and Italy, giving it unprecedented visibility across nearly half of the 16 qualified teams.

UEFA Celebrates the Return of a Trusted Partner

Guy-Laurent Epstein, UEFA’s Marketing Director, welcomed Volkswagen back to the tournament, highlighting the brand’s ongoing impact on the women’s game:

“Volkswagen’s continued support demonstrates a shared belief in the power and potential of women’s football. This partnership is key to delivering a record-breaking competition while also driving investment in the development of the women’s game at every level.”