Carling Returns as Chelsea FC’s Official Beer in New Molson Coors Partnership
Chelsea Football Club has announced a new multi-year partnership with Molson Coors, bringing Carling on board as the official beer of Chelsea starting with the 2025/26 season. The deal marks a reunion between the two parties, who last partnered from 1994 to 1997.
This strategic collaboration sees Carling replace Singha Beer, the Thai brand that sponsored Chelsea from 2010 to 2022, as the club continues to evolve its commercial partnerships heading into a new era.
Carling to Feature at Stamford Bridge and Kingsmeadow
As part of the agreement, 11 different Molson Coors products will be made available at Stamford Bridge and Kingsmeadow, the latter serving as home to Chelsea’s women’s and academy teams. The move aims to significantly enhance the fan experience on matchdays, with a broader beverage offering and modernized service infrastructure.
“We are delighted to welcome Molson Coors to our family of partners,” said Oliver Boden, Chelsea’s Commercial Director. “They have a strong connection to football and a global track record of working with major sports venues. Their team will add enormous value to our matchday experience.”
Revamping Stamford Bridge: Frankie’s Gets a Makeover
In addition to beer service, Molson Coors will oversee the revamp of Frankie’s Sports Bar & Grill at Stamford Bridge. The renovation is expected to deliver an upgraded food-and-drink experience for fans and visitors throughout the year not just on matchdays.
“We can’t wait to begin our role as the official beer of Chelsea Football Club,” said Kev Fawell, UK Sales Director for Molson Coors. “We’re excited to bring Carling and other fan-favorite beverages to supporters at Stamford Bridge and Kingsmeadow.”
