TURIN – The future of Dusan Vlahovic at Juventus is hanging by a thread. As the 26-year-old Serbian striker enters the final stages of his contract without any signs of a renewal, the hierarchy at Juventus is facing the terrifying prospect of losing their top scorer for nothing.
According to TEAMtalk, Chelsea has identified Vlahovic as the “superstar” missing from their offensive puzzle. However, unlike previous windows where the Blues were willing to break the bank, the London club is now shifting its strategy toward a free transfer.
The Numbers Behind the Star
Vlahovic’s appeal in the market is backed by consistent elite production. Since joining Juventus in 2022, he has been a pillar of the Bianconeri attack:
Current Season (2025/26): 16 goals in 24 appearances across all competitions.
- Serie A Record: He remains one of the most clinical finishers in Italy, maintaining a career average of nearly 0.6 goals per game.
- Market Status: While his market value is estimated at over €65 million, Chelsea intends to wait until he is a free agent to avoid a massive transfer fee to Juventus.
The “North London” Threat
Chelsea is not alone in this pursuit. Tottenham Hotspur has emerged as a serious contender, hoping to outbid the Blues by offering a more lucrative personal package to the striker. Spurs see Vlahovic as the ideal long-term successor to provide the clinical finishing they’ve lacked in high-pressure matches.
Juventus’ Dilemma
Juventus finds itself in a weak negotiating position. Without a contract extension, the Italian giants must decide whether to sell Vlahovic at a discount in the coming months or risk a total financial loss by letting him walk for free in the summer of 2026. For now, Chelsea’s management is content to play the “long game,” waiting for the right moment to strike a deal directly with Vlahovic’s representatives.
Siara Costa is a football editor and writer covering both European men’s and women’s football, with a focus on league competitions, match coverage, and in-depth storytelling.
