The Bianconeri have proposed a loan deal with an obligation to buy, but Genoa remains hesitant over the specific performance clauses.
Juventus are determined to secure the signing of English right-back Brooke Norton-Cuffy before the January transfer window slams shut. The 22-year-old former Arsenal academy star has become a standout performer for Genoa this season, prompting Juventus to return with an improved, albeit structured, proposal.
The “Conditional” Offer
According to Gianluca Di Marzio, Juventus has officially submitted a loan offer with an obligation to purchase. However, the sticking point in the negotiations is the trigger for that obligation:
- The Clause: Juventus only wants the purchase to become mandatory if the club qualifies for the 2026/2027 UEFA Champions League.
- Genoa’s Stance: The Grifone management is reportedly resisting this format. They prefer a guaranteed sale or a clause tied to more easily achievable sporting goals, as they value the player at over €12 million.
Rising Value: Performance in Numbers
Norton-Cuffy’s consistency under Patrick Vieira at Genoa has justified Juve’s persistence.
- Season Stats (25/26): 1 goal and 1 assist in 22 matches.
- Key Strengths: Elite athleticism, successful dribbling (57% success rate), and significantly improved defensive positioning since moving to Italy.
Why Juventus Needs Him
With current options on the right flank underperforming, Juventus views Norton-Cuffy as a modern wing-back who can provide both defensive solidity and attacking width. His experience in the England U21 setup (winning the 2025 Euro U21) has also prepared him for the pressure of a top-tier European club.
Transfer Status:
- Source: Gianluca Di Marzio.
- Negotiation Stage: Ongoing / Resume of contacts.
- Primary Hurdle: Agreement on the “Obligation to Buy” triggers.
Miguel Manjate is a football journalist and editor covering the Premier League, European competitions, and transfer news, with a strong focus on match analysis and data-driven reporting.
