Manchester United have no intention of axing CEO Omar Berrada, despite fierce supporter protests and a ruthless streak of executive decisions that has cost the club eight figures in compensation.
Berrada, who arrived from Manchester City with a reputation as the “Lionel Messi” of the commercial world, has become a lightning rod for criticism at Old Trafford. Before United’s recent 3-2 victory over Fulham, fans gathered to demonstrate against the Glazer family and the INEOS leadership, with Berrada’s position under intense scrutiny.
The “Ruthless” Executive Power
Since his appointment in early 2024, Berrada has proven to be one of the most decisive figures in United’s modern history. He played a pivotal role in the departures of:
- Erik ten Hag: Dismissed after a period of instability.
- Dan Ashworth: Sacked just months after his high-profile arrival from Newcastle.
- Ruben Amorim: Removed at the start of 2026 to make way for Michael Carrick’s interim spell.
Despite the mounting costs of these dismissals, Sir Jim Ratcliffe remains fully committed to Berrada. Sources within The Athletic suggest that Berrada’s job is secure, as his commercial instincts which once secured a £10m Nissan deal for City are viewed as vital for United’s long-term financial health.
Commercial Genius vs. Footballing Friction
While Berrada has faced ire for overseeing club-wide redundancies and staff cuts, his influence on recruitment is beginning to show results. Under Michael Carrick, recent signings like Benjamin Sesko, Bryan Mbeumo, and Matheus Cunha have flourished, helping United climb back into Champions League contention.
Working alongside Technical Director Jason Wilcox, Berrada is now tasked with the club’s biggest decision yet: appointing a permanent successor to Amorim at the end of the season.
The Carrick Factor
The pressure on the board has been slightly alleviated by Michael Carrick’s stellar interim run. With a 13-day hiatus coming to an end, Carrick leads his side to face David Moyes’ Everton at the Hill Dickinson Stadium this Monday.
If Carrick continues his winning streak which already includes scalps against City and Arsenal—Berrada and the INEOS hierarchy may find the breathing room they need to finalize their summer strategy without the shadow of further protests.
Siara Costa is a football editor and writer covering both European men’s and women’s football, with a focus on league competitions, match coverage, and in-depth storytelling.
